Immortality vs. Reproduction
In the film Lucy by Luc
Besson and Virginie Silla, the audience is presented with a scientific theory
regarding life. This theory states that
a cell will chose immortality over reproduction depending on whether the
environment is considered favorable or unfavorable, with regard to supporting life (Silla & Besson,
2014). As I pondered this question I
tried to draw a correlation to the worlds of art and technology. In his Ted Talk, Chris Anderson refers to a
trend he calls crowd accelerated innovation (Anderson, 2010). This theory states that innovation has become
driven by mass consumption due to the ease of sharing data, art, technology,
design, etc. over the Internet. Anderson
states that the three components needed to create this spark of ingenuity are
1) the crowd or audience, 2) light or the recognition of
the skill sets contained within the crowd, and 3) desire, defined as the
passion to create (Anderson, 2010).
In his Ted Talk from
2012, John Maeda suggests that art, technology, and design are supposed to be enigmatic and not easily understood (Maeda, 2012). In essence each innovative creation should
tell the story of the final product or service.
As we have seen innovation is solely based on expanding upon a former
creation in order to improve upon the original creation or to alter its use and
function for a completely different purpose.
Maeda summarizes this trend as living between the “dirt” and the “cloud”
(Maeda, 2012). These traits also point
to an interesting concept as it relates to leadership. In the modern world leaders will be required
to become interactive with not only their workforce, but also with their
consumer base. Additionally factors such
as the validity a company’s products and services, risk taking, openness to unlimited feedback, and the need to be viewed as “real” will drive the consumer
market moving forward (Maeda, 2012).
As it pertains to my personal
journey, these lessons will dictate the behavior of my company within the
entertainment industry. It is not enough
to simply create stunning visuals, animations or short films, each creation
must tell a compelling story that resonates with the intended audience on an
emotional level. These stories must
serve to exemplify the company brand identity and strengthen it by allowing the
audience to become part of the open system on which the organization is
built. In this manner, the company can
achieve sustained relevance and longevity within the entertainment industry.
Chris Anderson (Producer). (2010, July): How web video powers global
innovation. Ted Talk. Retrieved April 24, 2015 from
John Maeda (Producer). (2012, June): How art, technology and design
inform creative leaders. Ted Talk. Retrieved April 24, 2015 from
Silla, V. (Producer),
& Besson, L. (Director). (2014). Lucy [Motion picture]. United States: Universal
Pictures
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