Although the self publication strategy may be becoming more acceptable, the associate risks with this model may expose self publishers to more risk and responsibilities than they expect. One emerging trend as noted by (McCartney, 2015), is that “serialization”, or the release of books, a chapter at a time, has become prevalent in keeping the target market engaged, while allowing the author the ability to gain necessary feedback, regarding the content as a whole. In essence, the end game with this business model is similar to the comic book, television, and film industry, as it allows the consumer market the opportunity to consume a segment of content and provide feedback prior to a major release by the content provider. In conclusion, the increase in self publishing has increased the difficulty of new content providers to be “discovered” by their intended target market. Due to the market oversaturation created by self publishing, this trend has cause content providers to not only become high quality content producers, but to also to create content that is definitive and worthy of extensive notoriety to the consumer base in order to generate the forecasted sales for the applicable content.
References
McCartney, J. (2015). A Look Ahead to Self-Publishing in 2015. Publishers Weekly. Retrieved September 20, 2015 from http://www.publishersweekly.com/pw/by-topic/authors/pw-select/article/65299-a-look-ahead-to-self-publishing-in-2015.html
No comments:
Post a Comment