3D Animation: A New Horizon, How Technology will shape the Future of Planet Earth

During the 21^st century the global entertainment industry will experience an exponential growth in the sense of how content merges with reality and the issues of our times and the future of the human race. Recently, I read an article regarding the creation of a holographic image via the use of a smart phone. The article was written in reference to the breakthroughs in hologram technology being distributed by companies such as Holho, 360 Brandvision, and Arena 3D. The underlying implications of the technological advances that these companies are developing speaks to the future of the global society as their product offering can be utilized across all business industries from medical applications, space exploration, and planetary science to interactive advertising spaces and consumer electronics. With that being said the singular focus of this technology will ultimately change the landscape of not only content consumption, but also cause a pivotal shift in the way information is shared across digital distribution platforms.

In assessing the coming change to the entertainment and content distribution landscape, it is imperative that the consumer base evaluate how this new “in your face” distribution method will change global perceptions regarding significant events around the world. To date Holho only accounts for 8.4% of United States visitors to the company’s website according to Alexa.com. Conversely, neither of Holho’s two major competitors, Arena 3D or 360 Brandvision has analytical data reported on Quantcast.com. Only digital marketing analytics database SpyFu.com is able to estimate the SEO marketing statistics to date of these companies, and per their results, Holho has established itself as the clear market segment leader with an estimated monthly SEO click value of $103.00. With this limited amount of knowledge, investors and thus consumers will have to rely ever increasingly on social media, product reviews, and individual product interaction to assess the true intrinsic and tangible value of these companies and the product and service offerings that they provide. The underlying question across the board will ultimately result in “How far is each and every one of us willing to travel outside of our comfort zones in order to make the world the utopian society that it has the ability to be?”